When worlds collide, innovation happens.

Koert Bakker is an insights, strategy and innovation consultant specialized in uncovering human truths that drive impactful business solutions.

He believes that innovation happens when worlds collide. His approach is radically consumer-centric, helping brands open up and authentically connect to culture. 

He has worked at the forefront of collaboration for the last 18 years. First in Amsterdam, where he explored local consumer cultures in EMEA for global companies such as Nike and Unilever. And then in the US where he revitalized the online presence for American Express OPEN at CP+B, led the digital vision for Walmart at R/GA and helped Victors & Spoils develop collaborative strategy.  

"Koert is thoughtful, creative and visionary. He's able to home in on the deeper layer of human truths where often the solution lies. He was critical in leading our insights efforts for a complicated B2B engagement. He immediately got up to speed on category complexities, managed our customer recruitment and interview process, and developed great understanding of the customers and their journey. I look forward to partnering with Koert on many projects to come."

John McCarthy, Head of Strategy Y Media Labs / MDC Partners

"Koert is an exceptional strategist that can seamlessly bridge blue-sky innovation with tangible and actionable consumer insight. His understanding of early adoption trends complements his expertise in brand building very effectively. He's passionate and articulate when presenting as well and thoughtful and inquisitive when ideating. I couldn't recommend him more effusively -- a true and valuable contributor to the top creative and innovative brand teams." 

Max Lenderman, Founder, CEO and Chief Creative Director School / Project Worldwide