Koert Bakker is an insights, strategy and innovation consultant specialized in uncovering human truths that drive impactful business solutions.
He believes that innovation happens when worlds collide. His approach is radically consumer-centric, helping brands open up and authentically connect to culture.
He has worked at the forefront of collaboration for the last 18 years. First in Amsterdam, where he explored local consumer cultures in EMEA for global companies such as Nike and Unilever. And then in the US where he revitalized the online presence for American Express OPEN at CP+B, led the digital vision for Walmart at R/GA and helped Victors & Spoils develop collaborative strategy.