Consumer & User Insights • Brand Strategy • Experience Strategy

As a creative and analytical thinker, I leverage both qualitative and quantitative research methodologies. My approach is radically iterative and consumer-centric, helping brands open up and authentically connect to culture. I’m intensely curious and believe true experts are always in learning-mode. I began my career as a pioneer in utilizing co-creation and collaboration, and have been adding to my repertoire ever since with design thinking and data analytics as a backbone.

What I Do:

Brand Strategy

  • Brand positioning

  • Creative briefs

  • Messaging strategy

  • Content strategy

Consumer & User insights

Exploration & discovery:

  • Audience segmentation and personas

  • Journey mapping

  • Messaging territories

  • Product opportunities

Validation & testing:

  • Concept testing

  • Product testing

  • Usability testing

Experience Strategy

  • Digital vision

  • Design briefs

  • UX research

  • Roadmapping


I’m based in Boulder, CO and Amsterdam, Netherlands – but work all over the world.

Phone: +1.303.949.4036
Email: koert@kaleider.co
Address: 2088 Broadway, Boulder, CO 80302 or Nieuwe Kerkstraat 118A, 1018VM, Amsterdam