Consumer & User Insights • Brand Strategy • Experience Strategy
As a creative and analytical thinker, I leverage both qualitative and quantitative research methodologies. My approach is radically iterative and consumer-centric, helping brands open up and authentically connect to culture. I’m intensely curious and believe true experts are always in learning-mode. I began my career as a pioneer in utilizing co-creation and collaboration, and have been adding to my repertoire ever since with design thinking and data analytics as a backbone.
What I Do:
Consumer & User insights
Exploration & discovery:
Audience segmentation and personas
Validation & testing:
I’m based in Boulder, CO and Amsterdam, Netherlands – but work all over the world.
Address: 2088 Broadway, Boulder, CO 80302 or Nieuwe Kerkstraat 118A, 1018VM, Amsterdam