We use a wide variety of research and co-creation methodologies (qualitative, quantitative and data analytics; in-person and online) to gain deeper understanding of people’s attitudes, motivations and behaviors.
Validation & testing:
Concept testing (name, logo, packaging, ads)
Exploration & opportunities:
Audience definition and personas
Journey mapping (customers, prospects & users)
Examples of work (click on a picture to see the case study):