Koert Bakker

Large B2B Enterprise

Challenge

We were hired by a well-known creative technology agency to help put users at the heart of their strategy and design process. We were tasked to solve a tough digital marketing and product experience problem for a large B2B enterprise client, in collaboration with the agency's world-class creatives and developers.

Approach

We used a mix of data analytics and qualitative research to uncover powerful insights about on- and off-line behaviors of prospective and existing customers, and their underlying intentions.

Outcome

Our insights informed a unique journey map and content & experience brief that resulted in a new marketing approach tailoring people's digital experience to where they are in their journey.