Goddess Garden


Organic sunscreen brand Goddess Garden was at a key inflection point. The company had grown without any real marketing, and wanted to understand who their audience was, get a better articulation of their brand and identify opportunities for future growth. 


We analyzed cultural and industry trends, deployed a national survey to existing ('dark green') and prospective ('light green') consumers, and invited qualified participants to a mobile diary study.


We identified 6 key need states for personal care products which informed a new brand positioning and resulted in inspiring and actionable opportunity areas for new products currently in development.