Consumer & User insights

  • Segmentation & personas

  • Journey mapping

  • Opportunity mapping

  • Co-creation

  • Concept testing

Brand Strategy

  • Brand positioning

  • Minimum Viable Brand

  • Brand Algorithm™

  • Creative briefs

  • Communication strategy

Experience Strategy

  • Digital vision

  • Design briefs

  • UX research

  • Roadmapping

  • Design sprint facilitation


"Koert is thoughtful, creative and visionary. He's able to home in on the deeper layer of human truths where often the solution lies. He was critical in leading our insights efforts for a complicated B2B engagement. He immediately got up to speed on category complexities, managed our customer recruitment and interview process, and developed great understanding of the customers and their journey. I look forward to partnering with Koert on many projects to come."

John McCarthy, Head of Strategy Y Media Labs / MDC Partners


"Koert is an exceptional strategist that can seamlessly bridge blue-sky innovation with tangible and actionable consumer insight. His understanding of early adoption trends complements his expertise in brand building very effectively. He's passionate and articulate when presenting as well and thoughtful and inquisitive when ideating. I couldn't recommend him more effusively -- a true and valuable contributor to the top creative and innovative brand teams." 

Max Lenderman, Founder, CEO and Chief Creative Director School / Project Worldwide



As a creative and analytical thinker, I work with agencies and brands across the world to build winning strategies by solving problems collaboratively with internal teams and external consumers, experts and influencers. I began my career as a pioneer in utilizing co-creation and collaboration, and have been adding to my repertoire ever since with design thinking and data analytics as a backbone. I leverage both qualitative and quantitative research methodologies, as well as creative workshop and brainstorm techniques.


I’m based in Boulder, CO and Amsterdam, Netherlands – but work all over the world.

Phone: +1.303.949.4036
Address: 2088 Broadway, Boulder, CO 80302 or Nieuwe Kerkstraat 118A, 1018VM, Amsterdam